STORM

We’re very glad we chose to work with the Storm podcast studio. The guys there really know the industry and have a feeling for podcasting trends. I would like to thank the team for their invaluable advice on selecting the format and content for our podcast, as well as their top-notch tech support. They also really helped us with promotion, over 200,000 people have listened to Beauty Breakfast and it has reached the Top-3 podcasts on Apple and the top of the charts on Yandex.Music more than once. The experts at IAB Russia also selected our project as one of the best Russian language branded podcasts. I would also like to say how flexible the team was and easy to communicate with. They responded to all our requests quickly and were always happy to help with any question we had.

We made the Progress Drivers podcast with the team for Mercedes-Benz. It was our first experience of making a podcast and we were really lucky to find Storm, who guided and supported us every step of the way, even when we had our reservations. The project is one of my favorites that we’ve created within the brand and that’s thanks to the close collaboration and mutual understanding between our teams. They have unique expertise, starting with developing a concept that would engage our audience, to finding experts in any field. We are very happy to continue working with the studio to watch our baby grow.

Storm is a team of professionals who really understand their clients’ needs and diligently carry out the tasks they’re set. We contacted the studio with the specific aim of promoting an existing podcast and we were pleasantly surprised by the enthusiasm with which the guys set to work. As a result, our podcast Sounds Like Economics regularly features in the top of the charts in its category and the number of subscribers on Yandex.Music has grown fivefold. In addition to promoting our podcast, we’ve now entrusted Storm with looking after the technical side, as well as designing creative materials. We really value the fact that they’re always ready to take on new challenges and have never let us down.

It’s great to work with pros who really understand the subject, know about podcasts and what the final product should look like. Everything is always very well organized, everything is prepared in advance, all communications issues with the guests are ironed out, which lets us focus exclusively on the discussions with our guests. Thirdly, our project is run in partnership with Mercedes-Benz Russia. The staff at Storm take on a lot of the communication with partners, negotiations, conflict resolution and agreements etc. themselves.

We make the I’m Fine, Thanks! podcast about therapy with Storm. The whole process is very smooth! We came up with the concept together, the guys were always suggesting something new, sharing ideas and found great guests. Communication is always pleasant and easygoing. The founders of the podcast studio Anya and Kostya were always available and quickly responded and solved any issues that cropped up, while also taking our needs into account. As a result, we got top-quality sound and great content. We’re very grateful to the Storm team! I can’t recommend them highly enough!

We made the first season of the It Doesn’t Work podcast with the team at Storm. I would like to express my gratitude to the studio’s ever-expanding team. I think we managed to do the impossible, because in one show we managed to realize a commercial project in an artistic and creative way. You often listen to podcasts, understand it’s just one long advert and turn it off. But we manage to make an interesting and useful podcast, which also satisfied our client. As a presenter, I can say that everything was top-notch, I had all the materials for the recording and all the editorial support I needed, the selection of guests was interesting, and the best thing was that we even all went to lunch together during the breaks. The team are not only professionals but also amazing people!

We had a complicated task of creating a b2b brand from scratch: we wanted to tell business people about various issues and how logistics services, including our company Cainiao (Alibaba Group), can help solve them. This is quite an unusual and complex topic. Along with the Storm podcast studio, we managed to make a genuine and useful product. The team carried out all of the production work: they refined the idea, recorded it, promoted the podcast and even wrote the promotional materials. We also brought our idea into fruition extremely quickly and became the first podcast of its kind!

It was easy and productive for us – the Utkonos team to work with the Storm studio. Easy, because they heard our problem: we needed to create a podcast related to our business: the delivery of high quality food products. But we needed to make it different to other podcasts. In the end together we created a family podcast aimed at schoolchildren. It tells a story of the casting that the food products have to face to get into the Utkonos basket. They overcome difficulties like the fear of public performance on the way, and they start to understand the importance of the team support. We loved the unique idea, and also we were satisfied that approximately 10000 customers listened to the podcast. Also, average consumption was exceptionally high: 96% of these customers stayed with the story to the end. And the episode about private finance – 100% of the audience listened through to the very end! We would call the communication with these partners easy, open, engaged and friendly. Thanks for that! The Storm team does understand the podcast trends and the clients’ problems.

We made the Progress Drivers podcast with the team for Mercedes-Benz. It was our first experience of making a podcast and we were really lucky to find Storm, who guided and supported us every step of the way, even when we had our reservations. The project is one of my favorites that we’ve created within the brand and that’s thanks to the close collaboration and mutual understanding between our teams. They have unique expertise, starting with developing a concept that would engage our audience, to finding experts in any field. We are very happy to continue working with the studio to watch our baby grow.

Podcasts are regular audio programs that you can download and listen to online. They’re kind of like YouTube but without the visual part. Subscribers choose what they want to listen to and when. The thing about podcasts is you’re not glued to a screen. You listen to people talking and keep your hands and eyes free. That’s why it’s easy to listen to podcasts on the metro, in the car, while you’re running or walking, doing a repetitive task, working out, cleaning or cooking and any other time you’re free to listen to something.

Audio will soon take a leading role in the marketing of any company and we can help you ride this wave. For brands, podcasts are a great way of telling a dedicated audience about what you do or about your product/service. They can also help build trusted and transparent relationships with current and potential clients, as well as share your values, by creating a positive impression on your listeners. Podcasts are part of a company’s long-term development strategy and a way of building a good image, reputation and brand leadership. It’s also an effective and inexpensive way of communicating with internal (employees) and external (public) audiences. Podcasts are also great at boosting the attractiveness of a company for future employees, especially where competition for talented staff is high.